2010 Mercedes-Benz SLS AMG E-Cell Concept

2010 Mercedes-Benz SLS AMG E-Cell Concept

2010 Mercedes-Benz SLS AMG E-Cell Concept Interior

Mercedes-Benz Shooting Break Concept

Mercedes-Benz Shooting Break Concept Interior

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The E-Class Estate joins the thoroughly revised sedan and coupe variants of Merc’s mid-sizer and will undoubtedly grow both longer and wider than the outgoing five-door. Although the majority of the interior has been ported over from its siblings, the Estate’s party-pieces are its folding rear seats that can be laid flat, a new cargo area nestled within the trunk and a set of rear-facing jump seats bound to make the kiddies car-sick on the Autobahn.

Mercedes’ range of four-, six- and eight-cylinder powerplants will carry over from the other Es, including a 204-hp, turbocharged 1.8-liter and a 388-hp 5.5-liter V8. Both rear- and 4Matic all-wheel drive should be available when the E-Class Estate goes on sale in Europe late next month.

On June 28, 1928 when the two companies, Benz & Cie. and Daimler Motoren Gesellschaft (DMG), merged, they forever changed the history of the automobile industry. Established in 1871 and 1890 respectively, Benz & Cie. and DMG were competitive rivals at the beginning. But owing to the economic crisis of World War I, both the companies decided to enter a ‘mutual agreement’ to sell their products under each others’ names. Thus the famous Mercedes Benz logo was created and used on the products of both companies. The Mercedes Benz logo has now become one of the world’s most recognized brands that symbolizes class, style and personality.

Mercedes Benz LogoThe Mercedes Benz logo was originally created by Gottlieb Daimler and was featured in 1909. The Mercedes Benz logo consists of a simple depiction of a three-pointed star that represents ‘its domination of the land, the sea, and the air’. After Daimler’s death, his partner, Wilhelm Maybach, took over the company and sold many Daimler cars with the help of Emile Jellinek. Following the success of Daimler cars among Jellinek’s wealthy acquaintances, Jellinek suggested Maybach to create light, lower and more powerful cars which he named after his elder daughter, Mercedes. That’s how the Mercedes logo got its name. After the merger with Benz & Cie., the Mercedes logo was introduced with an addition of the Benz laurel wreath in 1926 to signify the union of the two firms.

Since then, the Mercedes Benz logo has been the brands corporate identity and can widely be seen all over the world. The Mercedes Benz logo has become synonymous with high class and speedy automobiles.